It is a Swiss chard.
Just it had too much stress (cold?) so too many gems are awakes quickly, and they started to produce leaves. I would possibly expect also that the chard will start the second-year cycle, so start to flowering.
Sometime it just happen. I don't know why, but Swiss chards are particular prone to this (other vegetables just die or remain smaller).
Consider also that Swiss chard is the same specie as beets (and other vegetables), so seeds can contaminate (or better: they could hybrid with other brothers). I think most seed producers have much more beets than Swiss chard.