Protective coatings are thin and easily removed, this issue is the peeling of a much thicker plastic that provides a glossy sheen finish.
Could a certain adhesive be used to stick it down? I'm loath to remove it and attempt to cover the whole freezer door with some other vinyl type coating.
(I spotted a small piece of some original protective film on the bottom edge of the door that had been accidentally left on, and photographed that too, so I know the issue I'm trying to fix is not one of protective film).
